A Look Back at 2014: It Was a Great Year!

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A Look Back at 2014: It Was a Great Year!

(Los Angeles) — For the team at Kevin/Ross, 2014 was a busy, productive and thankfully enjoyable year with many great accomplishments on behalf of our clients. Our successful endeavors this past year included:

  • Welcoming Antelope Valley Hospital into our family of clients and assisting in the opening of the hospital’s Institute for Heart & Vascular Care.
  • Welcoming GRACE Team Care™ (Geriatric Resources for the Assessment and Care of Elders) from Indiana University Medical Center into the Kevin/Ross family and commencing the launch of a major national branding and public relations effort on its behalf.
  • Assisting Huntington Hospital in its launch of Anthem Blue Cross Vivity, the first ever venture of its kind between an insurer and several leading hospitals in a defined geographic market.
  • Bringing national exposure to the public policy positions and community outreach efforts of SCAN Health Plan through a coordinated campaign of media relations, online communications, webinars, speaking engagements and other strategic activities.
  • Providing content-marketing support to a growing roster of Kevin/Ross clients including Clear Vision Information Systems, Office Ally, Strategic Health Group, Victoria Care and many others.
  • Creating new infographics for clients, one of which on behalf of Loma Linda University Medical Center earned top honors in the International MarCom Awards competition.

In addition, our media relations team landed hundreds of placements for Kevin/Ross clients in national and local business, consumer and trade publications as well as targeted online media outlets. Below is just a sample of the media outlets in which Kevin/Ross clients were featured in 2014:

Advance for Health information Professionals
Aging Today
Alaska Airlines Magazine
Antelope Valley Press
Arizona Republic
Becker’s Hospital Review
BenefitsPro
Benefits Selling
Business Life Magazine
California Broker
CAPG Health magazine
Cancer Weekly
CNBC.com
e-Healthcare Strategy & Trends
Family Doctor
Fierce Healthcare
Group Practice Journal
Health & Medicine Weekly
Health Plan Week
Healthcare Business Today
HealthCare Consumerism Solutions
Healthcare Executive Insight
Healthcare Marketing Report
L.A. Parent Magazine
Long Beach Business Journal
Press-Telegram (Long Beach)
Los Angeles Business Journal
Los Angeles Times
Managed Care Contracting & Reimbursement Advisor
Managed Healthcare Executive
MD Magazine
Medical Economics
Medical Office Today
Medical Practice Insider
Nashville Business Journal
Nonprofit Information
Payers & Providers
Physician’s Money Digest
Physician’s Practice
San Fernando Valley Business Journal
San Francisco Business Times
Strategic Healthcare Marketing
Tennessean
Today’s Honoree
Ventura County Star
Western Pennsylvania Healthcare News

It was indeed a great year. However, our success would not have been possible if it weren’t for our clients who put their trust in us – a trust we never take for granted and work to earn every single day. Wishing all of us much success, health and happiness in 2015.

 

 

 

 

By | 2017-06-22T20:46:35+00:00 January 9, 2015|

About the Author:

Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.