/Michelle Hokr

About Michelle Hokr

Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.

28 06, 2017

10 Tips for Effective Employee Communications

By | 2017-07-15T12:06:30+00:00 June 28, 2017|

When I was in college, our journalism department produced a simple one-page “newsletter” each week called the Monday Memo. It wasn’t complex or even sophisticated, but it was well-written and generated consistently. As a result, it was a respected, valuable tool for the department to communicate important matters to students and faculty. As a student [...]

14 11, 2016

Kevin/Ross Public Relations Garners Five Awards for Excellence in International MarCom Awards Competition

By | 2017-06-28T00:19:31+00:00 November 14, 2016|

Kevin/Ross Public Relations has been honored with five awards in the international MarCom Awards competition, just announced. The agency was cited for excellence in multiple creative and writing categories while competing against more than 6,500 entries from the United States and several foreign countries. Kevin/Ross earned three creative awards for work it did this year [...]

28 09, 2016

Five Issues Health Care PR Folks Aren’t Talking About (But Should Be)

By | 2017-11-21T23:18:18+00:00 September 28, 2016|

It has been said that all motion is relative. If that is indeed true, then it’s entirely possible to go backwards by simply standing still if the world around you is changing. Over the past half-dozen years, those entrusted with health care communications have pushed forward by focusing a good deal of energy on creative [...]

22 08, 2016

The Only Two Questions You Need to Ask to Assess Customer Satisfaction

By | 2017-06-22T20:41:03+00:00 August 22, 2016|

We sure tend to make life complicated. "Simplify, simplify" is one of the most famous sentences from Thoreau's Walden, but we just can’t seem to get the message – in life, in business, with family, with friends. Nowhere is this more evident than in the business world of customer surveys. Cascades of questions where answers [...]