We sure tend to make life complicated. "Simplify, simplify" is one of the most famous sentences from Thoreau's Walden, but we just can’t seem to get the message – in life, in business, with family, with friends. Nowhere is this more evident than in the business world of customer surveys. Cascades of questions where answers [...]
We are proud to announce the newest addition of OneLegacy to our growing family of clients. As the largest organ, eye and tissue recovery organization in the world, OneLegacy serves more than 200 hospitals, 11 transplant centers and a diverse population of nearly 20 million people throughout seven counties in Southern California.
Some people believe that ACOs are the future of healthcare in America. Kevin/Ross Public Relations President Ross Goldberg isn't so sure. Consumers haven't fully embraced the idea, but he thinks there is still an opportunity to win them over. Ross shares his thoughts in this Payers & Providers article.
Kevin/Ross Public Relations has won two national awards of excellence from Healthcare Marketing Report, sponsor of the healthcare industry’s oldest, largest and most widely respected healthcare advertising awards. Kevin/Ross earned a gold award for the website it developed for Antelope Valley Hospital in Lancaster as part of that hospital’s 60th anniversary celebration. The new friendly [...]
From Homer’s Iliad to Seuss’ Mulberry Street, storytelling has been a part of every culture throughout human history as a means to entertain, educate, scare and persuade. Storytelling even predates writing, with its earliest forms nothing more than a primitive combination of oral gestures and expressions or painted symbols on cave walls. Today corporate America [...]