About Michelle

Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.
22 08, 2016

The Only Two Questions You Need to Ask to Assess Customer Satisfaction

By | 2017-06-22T20:41:03+00:00 August 22, 2016|

We sure tend to make life complicated. "Simplify, simplify" is one of the most famous sentences from Thoreau's Walden, but we just can’t seem to get the message – in life, in business, with family, with friends. Nowhere is this more evident than in the business world of customer surveys. Cascades of questions where answers [...]

28 07, 2016

OneLegacy Joins Kevin/Ross Family of Clients

By | 2017-11-21T23:18:56+00:00 July 28, 2016|

We are proud to announce the newest addition of OneLegacy to our growing family of clients. As the largest organ, eye and tissue recovery organization in the world, OneLegacy serves more than 200 hospitals, 11 transplant centers and a diverse population of nearly 20 million people throughout seven counties in Southern California.  

5 05, 2016

Are ACOs The Flavor Of The Month?

By | 2017-11-21T23:19:34+00:00 May 5, 2016|

Some people believe that ACOs are the future of healthcare in America. Kevin/Ross Public Relations President Ross Goldberg isn't so sure. Consumers haven't fully embraced the idea, but he thinks there is still an opportunity to win them over. Ross shares his thoughts in this Payers & Providers article.      

3 05, 2016

Kevin/Ross Public Relations Garners Two National Awards for Healthcare Marketing Excellence

By | 2017-06-22T20:41:27+00:00 May 3, 2016|

Kevin/Ross Public Relations has won two national awards of excellence from Healthcare Marketing Report, sponsor of the healthcare industry’s oldest, largest and most widely respected healthcare advertising awards. Kevin/Ross earned a gold award for the website it developed for Antelope Valley Hospital in Lancaster as part of that hospital’s 60th anniversary celebration. The new friendly [...]

11 03, 2016

Five Secrets to Standout Storytelling

By | 2017-06-22T20:41:35+00:00 March 11, 2016|

From Homer’s Iliad to Seuss’ Mulberry Street, storytelling has been a part of every culture throughout human history as a means to entertain, educate, scare and persuade. Storytelling even predates writing, with its earliest forms nothing more than a primitive combination of oral gestures and expressions or painted symbols on cave walls. Today corporate America [...]