Cooperating with the media and working with reporters to help get a story told is one of the most important things any company can do. Yet there continues to exist many myths regarding how to foster this relationship and what you can and can’t expect when the cameras are rolling. Despite the changes in media [...]
Kevin/Ross Public Relations’ Work for Antelope Valley Hospital Recognized for Excellence by Four National Organizations
Kevin/Ross Public Relations has received four national awards honoring creative work done on behalf of Antelope Valley Hospital in the past year. Three of the awards were in recognition of an ad Kevin/Ross produced promoting the opening of the hospital’s Institute for Heart & Vascular Care, the only service of its kind in Lancaster, California: [...]
The mass media is not dead yet, according to Kevin/Ross President Ross Goldberg. Find out why in this Strategic Health Care Marketing article.
An ad Kevin/Ross created on behalf of Antelope Valley Hospital's new Institute for Heart & Vascular Care won a silver award from the Service Industry Advertising Awards (SIAA). According to SIAA, this year more than 1,500 entries were submitted in eight groups and 26 categories. A national panel of judges reviewed every entry for execution, [...]
The debate surrounding health care reform is a moral issue, says Kevin/Ross President Ross Goldberg. He discusses the issue in this article published in the Pacific Coast Business Times.