By Geoff Kaufmann One skill that distinguishes good leaders from great leaders is the ability to solve thorny problems that can make or break an organization. The fates of many Fortune 500 companies often rest on this single talent with the winners being those who are able to sustain operations and successfully tackle [...]
by Susan Dubuque In 1978, I wrote the title for a book: The Ladder Goes Both Ways: Diary of a Career Descender. Here is the back story. I was just hired as the CEO for a non-profit organization—a position for which I was totally unqualified. In the likely event that everyone would discover that [...]
Forward-thinking organizations turn to Kevin/Ross Public Relations to build brand awareness, increase trust with key stakeholders, and stand apart from the competition. As this infographic shows, many of our clients are trailblazers in their fields which means we've worked on a lot of "firsts."
By Brad Mishlove In many years of working with entrepreneurs, I have never seen a year quite like this past one. Many CEOs with whom I have spoken feel that they are trying to guide their companies without a clear road map. The strategic plan they wrote has, with few exceptions, been thrown out [...]
By Daniel FellArtificial Intelligence (or AI) is revolutionizing almost every industry and area of life today, and it is routinely showing up in everything from automobiles to refrigerators. One of the fields most dramatically being impacted by AI, and machine learing in specific, is marketing.From how we segment and target customers to how we purchase [...]
