By Ritch K. Eich Almost every day we read about a CEO ouster, a logo change that backfires, or a product launch that fails to live up to its hype. As a young sailor, I was taught how to salute properly, and how to wear my dress blues and summer whites correctly. Later, as [...]
Landing a major media hit about your company is a great accomplishment, but it’s only one step in a comprehensive PR campaign. Check out our infographic to see 10 ways great media hits can be merchandised to make the coverage truly worthwhile.
By Burl Stamp It was almost nine o’clock in the evening when I finally arrived at my hotel after a long day of meetings and travel. With a full-day workshop to lead early the next morning, I was ready to crash for the night. I was tired, but I was also hungry. I asked [...]
Authority Magazine launched on Medium.com in 2018 with the goal of interviewing thought leaders across a wide spectrum of interests. To date, Authority Magazine has conducted inspiring and empowering interviews with people who are leaders in their industries like executives from American Express, General Motors, Google, JetBlue and Pfizer as well as athletes such as Peyton Manning, [...]
