“The right PR program should be both a gatekeeper and a welcome mat into the organization,” writes Kevin/Ross President Ross Goldberg. In this Becker’s Hospital Review article, Ross shares his insight on what questions to ask to give your organization a public relations check-up.
The New Year is a Good Time for a Public Relations Check-up
About the Author: Michelle Hokr
Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.