Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.
Since joining the Kevin/Ross team in 2001, Michelle has provided day-to-day operational PR support to some of the agency’s longest-standing accounts, combining work ethic and integrity with solid writing, strategic thinking and client service skills. She has contributed strategic and creative direction to many award-winning projects and has landed media coverage for Kevin/Ross clients in a wide range of media outlets.
Prior to joining Kevin/Ross Michelle was a senior public relations professional for Blue Shield of California. In that role she was heavily involved in brand and image management, special event planning, and providing counsel to executive leadership. She also served as company spokesperson.
The heart of Michelle’s PR philosophy lies in the words she heard from a mentor many years ago: “It’s not enough to be right; you also have to appear to be right.” She strives every day to do the right thing for the agency and our clients.
Michelle earned a Bachelor of Arts degree in journalism at California State University Northridge and currently serves on the board of directors of the department’s alumni association. She graduated Kappa Tau Alpha (national honor society in journalism).