About Michelle

Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.
11 03, 2016

Five Secrets to Standout Storytelling

By |2017-06-22T20:41:35+00:00March 11, 2016|

From Homer’s Iliad to Seuss’ Mulberry Street, storytelling has been a part of every culture throughout human history as a means to entertain, educate, scare and persuade. Storytelling even predates writing, with its earliest forms nothing more than a primitive combination of oral gestures and expressions or painted symbols on cave walls. Today corporate America [...]

16 02, 2016

Kevin/Ross Public Relations Earns Three Awards for Excellence in Annual Service Industry Advertising Awards Competition

By |2017-06-22T20:41:41+00:00February 16, 2016|

Kevin/Ross Public Relations has been honored with three Service Industry Advertising Awards (SIAA) for work the agency did in 2015 on behalf of Antelope Valley Hospital (AVH) in Lancaster. The SIAA is the only awards program that exclusively recognizes the creativity and communication accomplishments of the service industry. A national panel of judges reviews thousands [...]

3 02, 2016

Carrum Health Joins Kevin/Ross Family of Clients

By |2017-11-21T23:20:35+00:00February 3, 2016|

We are proud to announce the newest addition of Carrum Health to our growing family of clients. Carrum Health matches “human need with medical excellence” by connecting self-insured employers with local and national Centers of Excellence under bundled payment arrangements. Doing so aligns provider incentives with quality performance, resulting in dramatic improvement in both member [...]

13 01, 2016

The New Year is a Good Time for a Public Relations Check-up

By |2017-06-22T20:42:00+00:00January 13, 2016|

"The right PR program should be both a gatekeeper and a welcome mat into the organization," writes Kevin/Ross President Ross Goldberg. In this Becker's Hospital Review article, Ross shares his insight on what questions to ask to give your organization a public relations check-up.

13 11, 2015

Kevin/Ross Public Relations Earns Six Awards for Excellence in International MarCom Awards Competition

By |2017-06-22T20:42:08+00:00November 13, 2015|

Kevin/Ross Public Relations has been honored with six awards in the international MarCom Awards competition. The agency was cited for excellence in multiple creative and writing categories while competing against more than 6,500 entries from the United States and several foreign countries. Kevin/Ross earned two platinum awards, the highest honor MarCom bestows, for writing done [...]