The Kevin/Ross team consists solely of senior-level public relations professionals who apply solid thinking and practical experience to every PR challenge we face.
We can help your organization make strategically grounded business decisions that will have a positive impact on the public’s perception of your company. We can also provide executive counsel to help position your CEO as a leader in your product category and can put together PR programs that will help build “trust equity” among your various internal and external constituencies that will serve you well in good times and bad.
We would love the opportunity to show you examples of our award-winning work and discover how we might put our passion and creativity to work for you.
Here’s a look at some of the general public relations and marketing communications services we provide:
Public Relations Strategy
- Branding
- CEO counsel
- Media/publicity
- Corporate communications
- Community outreach
- Crisis communications
- Employee communications
- Issues management
- Merger/acquisition communications
Media Relations
- Develop media strategies
- Targeted media pitching
- Press releases
- Ghostwrite articles/commentaries
- Media training and coaching
- Manage media inquiries and interviews
- Ongoing media counsel
- Merchandise good media hits
Collateral Material Development
- Newsletters
- Sales/marketing materials
- White papers
- Case studies
- Annual reports
- Brochures
- Direct mail
Interactive/Online Media
- Website strategy counsel
- Website copywriting
- Manage website creation or redesign
- Social engagement
- Blog creation and management
- Search engine optimization (or increase search engine results)
- Mobile strategies
“Beyond the Booth” – Conventions/Speakers Bureau
- Research opportunities
- Write speaker proposals
- Pre-convention publicity
- Exhibit booth development and support
- Strategies for driving traffic to booth
- Related advertising
- Post-convention follow-up
- Preferred pricing on promotional specialty items
Special Events
- Fundraisers, media events, recognition galas
- Coordination and execution
- Manage press during the event
- Pre- and post-event publicity
