Strategy

We develop strategically grounded and fully integrated public relations and marketing programs that have a positive impact on the public’s perception of your company and help your organization grow. Every plan we create is tailored specifically to the needs and distinctive brand positioning of our client. We dive deep to learn about your organization and its unique product differentiations, as well as those of your competition, to gain insight into how to motivate your target audiences.

Media Relations

We leverage our close relationships with media outlets to position you and your company for success. We handle all aspects of media relations from pitch ideation to press release and article writing to media training for company leadership. As a result, we have secured coverage for our clients in a vast array of national and local media outlets, making media relations certainly one of our “sweet spots.”

Digital Media

We develop strong and integrated digital media plans to connect brands with desired audiences in ways that increase awareness, website traffic, retention and sales. Today consumers want to engage with brands and products they love online, in forums and on social networks. Smart organizations make digital media a key part of their marketing strategy to provide a way for target audiences to engage, learn and take action. We handle the full spectrum of digital media platforms and consistently adjust our tactics as each site evolves.

Marketing Communications

Expertly tailored communication tools – from traditional collateral materials and newsletters to direct response marketing programs and impactful advertising – create strong connections between your brand and your target audiences. Our team skillfully crafts and packages strategic communication material for each unique audience while making sure they all work in one cohesive rhythm that supports your brand.

Crisis Communications

We work with clients to develop a crisis communications plan so you’re prepared. We then swing into action with strategic counsel to help control the narrative should a crisis ever occur. Our team handles all aspects of crisis communications to mitigate any repercussions for your brand.

Special Events

We support clients on a wide range of special events, including speaking engagements, convention participation, community/employee events and fundraisers, all to position your brand as a leading expert in your field. Our work includes pre-event strategy and planning, on-site coordination, and post-event follow-up to make sure that your investment in people and dollars is maximized fully.

What Our Clients Say

“Kevin/Ross was an active partner in our success, helping the Society of Hospital Medicine achieve positive visibility in the Wall Street Journal, Reader’s Digest and important hospital trade publications as well as on CNN and ‘Larry King Live.’ Kevin/Ross crafted our message and helped us reach the right audience.”

Larry Wellikson, M.D., Chief Executive Officer, Society of Hospital Medicine

“When UCLA School of Nursing began working with Kevin/Ross Public Relations, we immediately saw a dramatic increase in media coverage including top-tier press. Never ones to rest on their laurels, the team always looks for new venues to place stories and grow awareness.”

Laura Perry, Director of Communications, UCLA School of Nursing

“The team at Kevin/Ross exceeded our expectations throughout our 10+ year engagement with them. Each associate we worked with is a consummate professional. They continually delivered for us by setting our public relations agenda and assisting our team in making it come to fruition. At Huntington Hospital we can sum up our experience with Kevin/Ross quite simply: value and distinction.”

Jane Haderlein, Senior Vice President, Huntington Hospital

“Kevin/Ross was an integral member and extension of the SCAN team for more than 12 years. They did an excellent job of fulfilling the PR and communications needs of our company, while providing first-in-class client services. We consistently benefited from their industry expertise and pragmatic execution. They are highly responsive and offered a proactive approach to advancing the SCAN brand and mission.”

Sherry Stainslaw, Senior Vice President, SCAN Health Plan