Kevin/Ross Public Relations

Podcast: Ross speaks about restoring trust in healthcare.

Why Healthcare Lost the Benefit of the Doubt

Restoring trust in healthcare starts with clear, human communication. In this episode, Ross K. Goldberg, Founder and President of Kevin/Ross Public Relations, shares five decades of lessons from hospital boards, health plans, and health systems on how to make care feel navigable and trustworthy.

Our Services

Every organization is unique, which is why we are passionate about crafting individualized communication strategies and
tactics that help each of our clients meet their business goals.

Strategy

We develop strategically grounded and fully integrated public relations and marketing programs that have a positive impact on the public’s perception of your company and by doing so help your organization grow.

Media Relations

We leverage our close relationships to local, national and trade media outlets to position you and your company for success.

Digital Media

We develop strong and integrated digital media plans to connect brands with desired audiences in ways that increase awareness, website traffic, retention and sales.

Marketing Communications

We create tailored communication tools – from traditional collateral materials to direct response marketing programs to impact advertising – that cultivate strong connections between your brand and your target audiences.

Crisis Communications

We’ll develop a crisis communication plan so you’re prepared and then swing into action with strategic counsel so we can control the narrative should a crisis occur.

Special Events

We support clients on a wide range of special events, including speaking engagements, convention participation and fundraisers, all to position your brand as a leading expert in your field.

Client Portfolio

We’re proud of the work we’ve done in a variety of industries over the years. Our extensive portfolio includes:

Check out some of our favorite successes

What Our Clients Say

“Kevin/Ross was an active partner in our success, helping the Society of Hospital Medicine achieve positive visibility in the Wall Street Journal, Reader’s Digest and important hospital trade publications as well as on CNN and ‘Larry King Live.’ Kevin/Ross crafted our message and helped us reach the right audience.”

Larry Wellikson, M.D., Chief Executive Officer, Society of Hospital Medicine

“When UCLA School of Nursing began working with Kevin/Ross Public Relations, we immediately saw a dramatic increase in media coverage including top-tier press. Never ones to rest on their laurels, the team always looks for new venues to place stories and grow awareness.”

Laura Perry, Director of Communications, UCLA School of Nursing

“The team at Kevin/Ross exceeded our expectations throughout our 10+ year engagement with them. Each associate we worked with is a consummate professional. They continually delivered for us by setting our public relations agenda and assisting our team in making it come to fruition. At Huntington Hospital we can sum up our experience with Kevin/Ross quite simply: value and distinction.”

Jane Haderlein, Senior Vice President, Huntington Hospital

“Kevin/Ross was an integral member and extension of the SCAN team for more than 12 years. They did an excellent job of fulfilling the PR and communications needs of our company, while providing first-in-class client services. We consistently benefitted from their industry expertise and pragmatic execution. They are highly responsive and offered a proactive approach to advancing the SCAN brand and mission.”

Sherry Stainslaw, Senior Vice President, SCAN Health Plan