By Brad Mishlove In many years of working with entrepreneurs, I have never seen a year quite like this past one. Many CEOs with whom I have spoken feel that they are trying to guide their companies without a clear road map. The strategic plan they wrote has, with few exceptions, been thrown out [...]
By Daniel FellArtificial Intelligence (or AI) is revolutionizing almost every industry and area of life today, and it is routinely showing up in everything from automobiles to refrigerators. One of the fields most dramatically being impacted by AI, and machine learing in specific, is marketing.From how we segment and target customers to how we purchase [...]
By Ritch K. Eich Almost every day we read about a CEO ouster, a logo change that backfires, or a product launch that fails to live up to its hype. As a young sailor, I was taught how to salute properly, and how to wear my dress blues and summer whites correctly. Later, as [...]
Landing a major media hit about your company is a great accomplishment, but it’s only one step in a comprehensive PR campaign. Check out our infographic to see 10 ways great media hits can be merchandised to make the coverage truly worthwhile.