I cast my first ballot in a presidential election in 1972. My candidate lost. Four years later, I voted for the other party. I lost again. In fact, in the 14 presidential elections in which I’ve voted, I have failed to even bat .500. Losing has taught me a lot about myself and even more about America.
Restoring trust in healthcare starts with clear, human communication. In this episode, Ross K. Goldberg, Founder and President of Kevin/Ross Public Relations, shares five decades of lessons from hospital boards, health plans, and health systems on how to make care feel navigable and trustworthy.
The U.S. health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and what marketers can do to help close the gap.
Trust in the health care system continues to be low, so how do you get people to believe your advertising?
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year.
