5 Things You Can Do to Make Your Health Care Advertising More Believable
Trust in the health care system continues to be low, so how do you get people to believe your advertising?
Buckle Up: Health Care PR Professionals Likely to Face Bumpy Ride Again in 2024
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year.
What Does It Even Mean Be a “Nonprofit” Hospital Anymore?
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning.
Left on the Cutting Room Floor
KR President Ross Goldberg believes there are six possible reasons why some of the worthiest ideas end up on the cutting room floor. Read the article here.
Lessons From My 20 Years at KRPR
This month marks my 20th anniversary with Kevin/Ross Public Relations. They say time flies when you’re having fun, and that must be true because I have had a lot of fun working here, and the past two decades have passed by in a blink. Work being work, it isn’t always fun, but it [...]