By Daniel FellArtificial Intelligence (or AI) is revolutionizing almost every industry and area of life today, and it is routinely showing up in everything from automobiles to refrigerators. One of the fields most dramatically being impacted by AI, and machine learing in specific, is marketing.From how we segment and target customers to how we purchase [...]
By Ritch K. Eich Almost every day we read about a CEO ouster, a logo change that backfires, or a product launch that fails to live up to its hype. As a young sailor, I was taught how to salute properly, and how to wear my dress blues and summer whites correctly. Later, as [...]
Landing a major media hit about your company is a great accomplishment, but it’s only one step in a comprehensive PR campaign. Check out our infographic to see 10 ways great media hits can be merchandised to make the coverage truly worthwhile.
By Burl Stamp It was almost nine o’clock in the evening when I finally arrived at my hotel after a long day of meetings and travel. With a full-day workshop to lead early the next morning, I was ready to crash for the night. I was tired, but I was also hungry. I asked [...]