This month marks my 20th anniversary with Kevin/Ross Public Relations. They say time flies when you’re having fun, and that must be true because I have had a lot of fun working here, and the past two decades have passed by in a blink. Work being work, it isn’t always fun, but it [...]
It’s an ongoing debate in the field of public relations – is there still value in crafting a press release? The very first press release was written in 1906 after a train wreck that killed 50 people in New Jersey. The rail company’s publicity expert issued a statement to the media with all the facts about the incident. [...]
When I was in college, our journalism department distributed a simple one-page newsletter each week called the Monday Memo. It wasn’t complex or even sophisticated, but it was well-written and produced consistently. As a result, it was a respected, valuable tool for the department to communicate important matters to students and faculty. As a [...]
