Michelle, Author at Kevin/Ross Public Relations

About Michelle

Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include strategy and planning, crisis communication, publication management and employee communications.

28 04, 2020

Is the Press Release Still Relevant in 2020?
Is the Press Release Still Relevant in 2020?

Is the Press Release Still Relevant in 2020?

By Michelle|2020-04-30T10:59:11-07:00April 28, 2020|

It’s an ongoing debate in the field of public relations – is there still value in crafting a press release? The very first press release was written in 1906 after a train wreck that killed 50 people in New Jersey. The rail company’s publicity expert issued a statement to the media with all the facts about the incident. [...]

28 06, 2017

10 Tips for Effective Employee Communications
10 Tips for Effective Employee Communications

10 Tips for Effective Employee Communications

By Michelle|2020-04-27T13:19:34-07:00June 28, 2017|

When I was in college, our journalism department produced a simple one-page “newsletter” each week called the Monday Memo. It wasn’t complex or even sophisticated, but it was well-written and generated consistently. As a result, it was a respected, valuable tool for the department to communicate important matters to students and faculty. As a [...]