We sure tend to make life complicated. "Simplify, simplify" is one of the most famous sentences from Thoreau's Walden, but we just can’t seem to get the message – in life, in business, with family, with friends. Nowhere is this more evident than in the business world of customer surveys. Cascades of questions where answers [...]
Some people believe that ACOs are the future of healthcare in America. Kevin/Ross Public Relations President Ross Goldberg isn't so sure. Consumers haven't fully embraced the idea, but he thinks there is still an opportunity to win them over. Ross shares his thoughts in this Payers & Providers article.
From Homer’s Iliad to Seuss’ Mulberry Street, storytelling has been a part of every culture throughout human history as a means to entertain, educate, scare and persuade. Storytelling even predates writing, with its earliest forms nothing more than a primitive combination of oral gestures and expressions or painted symbols on cave walls. Today corporate America [...]
How many hospital boards include a public relations professional? In his latest Payers & Providers article, Kevin/Ross President Ross Goldberg explains why there are so few but argues strongly that having a PR perspective in the boardroom is vital to a hospital ... or to any organization for that matter.
Kevin/Ross President Ross Goldberg discusses the dizzying array of health observances -- and recommends a few new ones -- in this Healthcare Business Today article.