The mass media is not dead yet, according to Kevin/Ross President Ross Goldberg. Find out why in this Strategic Health Care Marketing article.
Have you ever thought about the similarities between baseball and healthcare? Kevin/Ross President Ross Goldberg has. He shares his thoughts in this Payers & Providers article.
One thing of which we can be certain is that change in healthcare is more than on the horizon….it is here. And communicating change to external and internal stakeholders has never been more important. In this timely article, Kevin/Ross Public Relations President Ross Goldberg provides healthcare executives with nine secrets to make communicating change effective [...]
Ross Goldberg, president of Kevin/Ross Public Relations, reflects on 37 years in healthcare in this Payers & Providers article.
As the healthcare industry has evolved, so too have the methods physicians use to attract patients and impact their community. Today physicians need to know how to position themselves in a population health management marketplace where strategic affiliations, the ability to differentiate and a value-driven (rather than volume-driven) philosophy creates customers for life. In this [...]