Facebook is the largest social media network with over a billion users all over the world. With so many people in one place, it’s obvious why this platform is a go-to for many businesses.

As a busy business owner, you could be struggling to understand the type of benefits you could expect from spending time posting and engaging with fans. Facebook should be a key tool for your communication strategy to connect with existing customers and to grow your business.

Here are five reasons your business needs to invest time in a Facebook page.

1. Get to know your customers

With a few survey posts, you can learn a lot about your audience. From their likes and dislikes to hobbies and activities, you can gain insights into the people that follow your company. What used to require a comprehensive and expensive survey or focus group, now only requires a post or two.

2. Target specific audiences

Instead of relying on spray and pray for advertisements, companies can run specific ads targeting demographics like age range, gender, and occupation. A simple ad could increase website traffic, foot traffic, and sales. You can also use Facebook to promote events to people who are in a set mile radius from your business. The options are endless when it comes to ad targeting.

3. Personalize your brand

People want to get to know the companies they shop or work with. Facebook gives you the opportunity to show a little personality. You can post behind-the-scenes pictures or talk about a day in the life in the office. Quick insights to what your business is really like can go a long way.

We like posting pictures of the team during working lunches and fun outings like Dodger games.

4. Connect with your website audience

One of the coolest options on a Facebook business page is the ability to target your website traffic. Called “remarketing” you can target people who have been to your site in the last 30 days. I’m sure you’ve seen on your own Facebook page ads for websites that you have previously visited. This is no longer available to only large national companies. A few clicks are all it takes now for any company to gain this advantage.

5. Your competition is probably already doing it

If you have a Facebook page, you can guarantee that your competition has a Facebook page. They might be active and already do the first few suggestions. Meaning they are beating you. They are reaching the same audience that you could be reaching. One of the best ways to understand your competition is to check out their audience. Who are they marketing to? Is this also an audience you could be targeting? Don’t miss out on an important opportunity.

Facebook has over a billion active users on any given day. This huge number gives businesses of any size the opportunity to boost brand awareness and stay in front of your audience each and every day. It’s clear that social media is here to stay. We can’t ignore the benefits of Facebook, and you shouldn’t either.


Lauren Kirkpatrick is the Digital Marketing Strategist for Kevin/Ross