Payers & Providers: “Healthcare Needs a Healing Process” by Ross Goldberg
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Employing a strong PR program will keep your hospital well positioned during difficult economic times. The economy is dreadful. Revenues are down; meeting payroll is a challenge; vendors are circling like wildfire, clamoring to be paid. Among the wrenching decisions facing hospital executives is which programs are essential and which can be cut—or even scrapped [...]
(THOUSAND OAKS, CA – January 13, 2009) – Ross Goldberg, founder and president of Kevin/Ross Public Relations, was recently elected Chairman of the 2009 Board of Trustees of Los Robles Hospital & Medical Center. He succeeds Paul N. Finkel, M.D., who will remain on the Board for a second 3-year term. “We are extremely fortunate [...]