(THOUSAND OAKS, CA – January 13, 2009) – Ross Goldberg, founder and president of Kevin/Ross Public Relations, was recently elected Chairman of the 2009 Board of Trustees of Los Robles Hospital & Medical Center. He succeeds Paul N. Finkel, M.D., who will remain on the Board for a second 3-year term.

“We are extremely fortunate to have someone with Ross’ breadth of experience and professional demeanor in this leadership role,” stated Jim Sherman, President and Chief Executive Officer of Los Robles Hospital & Medical Center. “His extensive knowledge of healthcare, hospital processes, and community relations will greatly benefit the Board.”

Mr. Goldberg has been a member of the Board of Trustees for the past two and a half years, serving as vice chairman in 2008 and chairman of its Quality Oversight Committee.

“I’m honored to serve as chairman of the Board of Los Robles at a time when healthcare is facing important challenges in the areas of quality, access, affordability and public trust,” said Mr. Goldberg, a Westlake Village resident. “I look forward to working hard to help assure that the hospital continues to fulfill its promise and potential as the leading healthcare facility in the entire Conejo Valley.”

With more than 30 years of experience in public relations and marketing communications, Mr. Goldberg has represented companies from a wide spectrum of interests, especially focusing on healthcare, education, and not for profits. Prior to founding Kevin/Ross ten years ago, he was senior vice president of communications and marketing for CareAmerica Health Plans, vice president of corporate communications for UniHealth America, and president of Pacific Media Associates, the company’s wholly owned advertising agency.

A frequent speaker and author on healthcare issues, Mr. Goldberg’s views on the industry have been published in numerous consumer and trade publications nationwide; and he has been a leading advocate on the theme of “restoring public trust in healthcare.” He is a founding executive board member of the Society for Healthcare Strategy and Market Development and has been named by PR Week one of the “Top 50 Healthcare Agency Executives” in the country. Mr. Goldberg holds a masters degree in communications from Pepperdine University and a bachelors of arts degree in journalism from California Sate University, Northridge.

Serving with Mr. Goldberg on the 2009 Los Robles Hospital Board of Trustees is Vice Chair, Kyle Himsl, M.D., urologist; Secretary, Jim Sherman, hospital President & Chief Executive Officer; and Board members Paul David, M.D., emergency medicine; Virginia Davis, community liaison; Vishva Dev, M.D., cardiologist; Paul N. Finkel, M.D., internist; Hannah Grossman, M.D., OB/GYN and hospital chief of staff; Patricia Moore Jones, executive director, Alliance for the Arts; Rick Lemmo, vice president, Caruso Affiliate Holdings; Greg Ramirez, Agoura Hills City Manager and Redevelopment Agency Executive Director; Kenneth Saul, M.D., pediatrician; Wayne Schultheis, M.D., pathologist; and Lisa Teevan, R.N., Case Manager, Assisted Home Care Hospice.

Los Robles Hospital & Medical Center is a 277-bed acute care facility dedicated to serving the residents of Ventura County, the Conejo Valley and its surrounding communities. With over 480 physicians on its medical staff representing over 30 medical specialties, the hospital offers a full array of medical services including a 24-hour emergency department, ICU/CCU, maternity, neonatal intensive care unit, medical and surgical departments, comprehensive cancer center, heart center, same-day surgery, transitional care unit, and rehab center. Further information may be obtained at www.losrobleshospital.com.