I cast my first ballot in a presidential election in 1972. My candidate lost. Four years later, I voted for the other party. I lost again. In fact, in the 14 presidential elections in which I’ve voted, I have failed to even bat .500. Losing has taught me a lot about myself and even more about America.
The U.S. health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and what marketers can do to help close the gap.
Trust in the health care system continues to be low, so how do you get people to believe your advertising?
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year.
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning.
