25 02, 2021

Guest Commentary: The Impact of AI and Machine Learning on Marketing

By |2021-02-25T18:10:08-08:00February 25, 2021|

By Daniel FellArtificial Intelligence (or AI) is revolutionizing almost every industry and area of life today, and it is routinely showing up in everything from automobiles to refrigerators. One of the fields most dramatically being impacted by AI, and machine learing in specific, is marketing.From how we segment and target customers to how we purchase [...]

27 01, 2021

Guest Commentary: Leaders Should Sweat the Small Stuff

By |2021-01-28T12:14:56-08:00January 27, 2021|

By Ritch K. Eich Almost every day we read about a CEO ouster, a logo change that backfires, or a product launch that fails to live up to its hype. As a young sailor, I was taught how to salute properly, and how to wear my dress blues and summer whites correctly. Later, as [...]

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