Kevin/Ross President Ross Goldberg was interviewed for this Part B article on building a communication plan. The article is geared toward physicians, but the advice is relevant across all sectors of business. Categories healthcare physicians communications public relations PR planning
Kevin/Ross President Ross Goldberg explains why ACOs need to be more like Apple in this Executive Insight article.
We are proud to announce the newest addition of Antelope Valley Hospital to our growing family of clients. Antelope Valley Hospital has been caring for the residents of northern Los Angeles County for nearly 60 years. The 420-bed district hospital, located in the city of Lancaster, is a Level II trauma center and provides a [...]
(LOS ANGELES – May 12, 2014) — Kevin/Ross Public Relations has won two national awards of excellence for infographics it created on behalf of Loma Linda University Medical Center and Clear Vision Information Systems. The awards were presented by Healthcare Marketing Report, which sponsors the healthcare industry’s oldest, largest and most widely respected healthcare advertising [...]
As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. In this Strategic Health Care Marketing, Kevin/Ross Public Relations President Ross Goldberg discusses six truths that must be acknowledged to get physicians on board with the need, power [...]