By Debbie Ahl Company culture and its ability to elevate organizational performance is an oft-reported topic in business journals, with a cadre of strong supporters and equally strong detractors. Much of this debate is caused by lack of understanding as to what culture really is. Company culture is often used to refer to the ambience [...]
Kevin/Ross Public Relations has been honored with three Aster Awards in recognition of outstanding achievement in marketing, advertising and communications. Earning a Gold Award was the “Thank You America” newspaper ad Kevin/Ross created on behalf of OneLegacy, the nonprofit organ procurement organization serving seven counties in Southern California and a diverse population of nearly [...]
Before 2020, digital marketing had hit a spell of doldrums: Influencer partnerships felt overdone and inauthentic and trend-driven campaigns felt both fleeting and deeply unoriginal. With shifting algorithms and the emergence of a billion-dollar paid media market, consultants and executives were left scratching their heads, wondering how to possibly stand out in the crowd [...]
Kevin/Ross developed, wrote and designed this direct mail campaign for Mid-Columbia Medical Center with one goal in mind: To educate the local community on the many excellent programs, achievements and attributes of MCMC. The six-postcard campaign, ""If you think you know Mid-Columbia Medical Center, think again," features impressive facts about the health system as [...]
To attend or not attend. These are the questions. Whether your organization is sponsoring, presenting, exhibiting or simply attending, when it comes to professional conventions and conferences, it’s important to come prepared. Once you determine which level of participation is right for you, consider these questions to ensure that you are maximizing the [...]
