Before 2020, digital marketing had hit a spell of doldrums: Influencer partnerships felt overdone and inauthentic and trend-driven campaigns felt both fleeting and deeply unoriginal. With shifting algorithms and the emergence of a billion-dollar paid media market, consultants and executives were left scratching their heads, wondering how to possibly stand out in the crowd [...]
Kevin/Ross developed, wrote and designed this direct mail campaign for Mid-Columbia Medical Center with one goal in mind: To educate the local community on the many excellent programs, achievements and attributes of MCMC. The six-postcard campaign, ""If you think you know Mid-Columbia Medical Center, think again," features impressive facts about the health system as [...]
To attend or not attend. These are the questions. Whether your organization is sponsoring, presenting, exhibiting or simply attending, when it comes to professional conventions and conferences, it’s important to come prepared. Once you determine which level of participation is right for you, consider these questions to ensure that you are maximizing the [...]
By Anthony Cirillo My dedication to improving the lives of older adults came not through my health care career and my own family caregiving journey as many people think (that would come later) but through singing. Tired of playing in casinos and night clubs, I went into a senior community and started singing [...]
Kevin/Ross Public Relations has been honored with three Gold Awards in the annual Healthcare Advertising Awards competition. Sponsored by Healthcare Marketing Report, this is the industry’s oldest and largest healthcare marketing communications awards with more than 4,400 entries from around the country judged this year for creative excellence. The awards garnered by Kevin/Ross represent a [...]
