2014

1 05, 2014

It’s Time for Physicians to Own Their Brand

By |2020-04-27T13:07:51-07:00May 1, 2014|

As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. In this Strategic Health Care Marketing, Kevin/Ross Public Relations President Ross Goldberg discusses six truths that must be acknowledged to get physicians on board with the need, power [...]

21 04, 2014

Kevin/Ross Public Relations Executives Address Annenberg School of Communications at USC

By |2020-04-27T13:08:00-07:00April 21, 2014|

(LOS ANGELES – April 21, 2014) — Ross Goldberg and Carol Stevenson of Kevin/Ross Public Relations recently addressed advanced public relations students at the Annenberg School for Communication and Journalism at the University of Southern California. With more than 2,200 undergraduate and graduate students and dozens of research and public interest projects and programs, the [...]

27 01, 2014

Kevin/Ross Public Relations Celebrates 15th Anniversary

By |2020-04-27T13:08:21-07:00January 27, 2014|

(LOS ANGELES, CA – January 27, 2014) In conjunction with its 15th anniversary celebration, Kevin/Ross Public Relations announced today a new suite of content marketing services designed to help organizations improve their online presence and intelligently leverage digital communications to support their brand and business goals. “Over the past 15 years America has witnessed a [...]

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