The U.S. health care system is full of contradictions: more care, more technology — and more frustration. This opinion piece unpacks the growing disconnect with health care and what marketers can do to help close the gap.
Trust in the health care system continues to be low, so how do you get people to believe your advertising?
Senior-level public relations expert predicts communication challenges that health care organizations may experience as we gear up for the coming year.
While traditional wisdom once held that nonprofit hospitals maintain a firm advantage over for-profit hospitals, the tides seem to be turning.
KR President Ross Goldberg believes there are six possible reasons why some of the worthiest ideas end up on the cutting room floor. Read the article here.
