“A Thought a Year on Healthcare” by Ross Goldberg
Ross Goldberg, president of Kevin/Ross Public Relations, reflects on 37 years in healthcare in this Payers & Providers article.
Ross Goldberg, president of Kevin/Ross Public Relations, reflects on 37 years in healthcare in this Payers & Providers article.
As the healthcare industry has evolved, so too have the methods physicians use to attract patients and impact their community. Today physicians need to know how to position themselves in a population health management marketplace where strategic affiliations, the ability to differentiate and a value-driven (rather than volume-driven) philosophy creates customers for life. In this [...]
(WESTLAKE VILLAGE, Calif. – December 4, 2012) – Kevin/Ross Public Relations is a triple winner in the international MarCom Awards competition, just announced. Kevin/Ross earned two “Gold” awards – one in editorial writing and one in advertising – for work the agency performed on behalf of Huntington Memorial Hospital in Pasadena. The editorial spoke about [...]
(WESTLAKE VILLAGE, CA – October 17, 2012) – In this era of 24/7 news cycles and the continuing emergence of new outlets that influence public opinion, working with the media has never been more important to America’s businesses and their leadership. With that in mind, Kevin/Ross Public Relations has created a handy pocket guide filled [...]
We are proud to announce the newest addition of MDS Consulting to our growing family of clients. MDS Consulting is a national healthcare consulting firm that helps hospitals, medical groups, health systems and other healthcare organizations achieve their goals for development, growth and profitability. The MDS team of executive-level professionals provides individualized solutions and creative insights in [...]