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You've just scored a major media hit with a great article or bylined commentary about your company. Everyone is euphoric, but your work isn't done. Now the challenge is making sure that all of the right people see it. Remember that "untold is unsold." Here are 10 ways to merchandise that great hit and make the coverage truly worthwhile.

Forward-thinking organizations turn to Kevin/Ross Public Relations to build brand awareness, increase trust with key stakeholders, and stand apart from the competition. As this infographic shows, many of our clients are trailblazers in their fields which means we've worked on a lot of "firsts."

Mid-Columbia Medical Center is a nationally recognized hospital offering a wide array of healthcare services that blend state-of-the-art technologies with compassionate and customized care to residents in Oregon’s Columbia River Gorge. As the first Planetree hospital in the nation, MCMC provides patients with personalized treatment plans uniquely crafted to each person’s intellectual, environmental and emotional concerns in addition to their physical needs.

OneLegacy is the largest organ, eye and tissue recovery organization in the world. The nonprofit organization serves more than 200 hospitals, 11 transplant centers and a diverse population of nearly 20 million in Southern California. Among its major events is the sponsoring of the Donate Life float in the Tournament of Roses Parade each January as part of a national effort to deliver the simple message that the kind and generous act of becoming a donor helps save and heal lives. Kevin/Ross was asked to help promote the float and its message both locally and nationally while also providing the more than 50 co-sponsoring organizations around the country tools and strategies they need to promote their participation within their local markets.

Orthopaedic Institute for Children provides care to patients with musculoskeletal disorders from broken bones to the rarest birth defects, regardless of a family’s ability to pay. In alliance with UCLA Health, OIC is focused on advancing pediatric orthopaedics through medical education and training and globally recognized scientific research.