Much Ado About Health Observances
Kevin/Ross President Ross Goldberg discusses the dizzying array of health observances -- and recommends a few new ones -- in this Healthcare Business Today article.
Let Your Business Take Off with a Solid Marketing Plan
"Let Your Business Take Off with a Solid Marketing Plan" was written by Kevin/Ross President Ross Goldberg and published in California Broker magazine. Read the full article here.
Ten Media Myths That Can Get You in Trouble
Cooperating with the media and working with reporters to help get a story told is one of the most important things any company can do. Yet there continues to exist many myths regarding how to foster this relationship and what you can and can’t expect when the cameras are rolling. Despite the changes in media [...]
Kevin/Ross Public Relations’ Work for Antelope Valley Hospital Recognized for Excellence by Four National Organizations
Kevin/Ross Public Relations has received four national awards honoring creative work done on behalf of Antelope Valley Hospital in the past year. Three of the awards were in recognition of an ad Kevin/Ross produced promoting the opening of the hospital’s Institute for Heart & Vascular Care, the only service of its kind in Lancaster, California: [...]
Is the Mass Media Still Relevant for Health Care Marketing?
The mass media is not dead yet, according to Kevin/Ross President Ross Goldberg. Find out why in this Strategic Health Care Marketing article.