Is the Mass Media Still Relevant for Health Care Marketing?
The mass media is not dead yet, according to Kevin/Ross President Ross Goldberg. Find out why in this Strategic Health Care Marketing article.
Ad Created for Antelope Valley Hospital Wins Silver SIA Award
An ad Kevin/Ross created on behalf of Antelope Valley Hospital's new Institute for Heart & Vascular Care won a silver award from the Service Industry Advertising Awards (SIAA). According to SIAA, this year more than 1,500 entries were submitted in eight groups and 26 categories. A national panel of judges reviewed every entry for execution, [...]
Health Care Reform is Ultimately a Question of Justice
The debate surrounding health care reform is a moral issue, says Kevin/Ross President Ross Goldberg. He discusses the issue in this article published in the Pacific Coast Business Times.
25 Tips for a Great Media Interview
(Los Angeles) -- While every reporter, every interview and every situation is different, there are some basic rules to follow that can make the difference between a great interview and one you’d rather forget. We have taken the best of what we’ve learned from arranging thousands of interviews over the years and put them into [...]
A Look Back at 2014: It Was a Great Year!
(Los Angeles) -- For the team at Kevin/Ross, 2014 was a busy, productive and thankfully enjoyable year with many great accomplishments on behalf of our clients. Our successful endeavors this past year included: Welcoming Antelope Valley Hospital into our family of clients and assisting in the opening of the hospital’s Institute for Heart & Vascular [...]