How many hospital boards include a public relations professional? In his latest Payers & Providers article, Kevin/Ross President Ross Goldberg explains why there are so few but argues strongly that having a PR perspective in the boardroom is vital to a hospital ... or to any organization for that matter.
Kevin/Ross President Ross Goldberg discusses the dizzying array of health observances -- and recommends a few new ones -- in this Healthcare Business Today article.
"Let Your Business Take Off with a Solid Marketing Plan" was written by Kevin/Ross President Ross Goldberg and published in California Broker magazine. Read the full article here.
Cooperating with the media and working with reporters to help get a story told is one of the most important things any company can do. Yet there continues to exist many myths regarding how to foster this relationship and what you can and can’t expect when the cameras are rolling. Despite the changes in media [...]
Kevin/Ross Public Relations has received four national awards honoring creative work done on behalf of Antelope Valley Hospital in the past year. Three of the awards were in recognition of an ad Kevin/Ross produced promoting the opening of the hospital’s Institute for Heart & Vascular Care, the only service of its kind in Lancaster, California: [...]
