Health Care Reform is Ultimately a Question of Justice
The debate surrounding health care reform is a moral issue, says Kevin/Ross President Ross Goldberg. He discusses the issue in this article published in the Pacific Coast Business Times.
25 Tips for a Great Media Interview
(Los Angeles) -- While every reporter, every interview and every situation is different, there are some basic rules to follow that can make the difference between a great interview and one you’d rather forget. We have taken the best of what we’ve learned from arranging thousands of interviews over the years and put them into [...]
A Look Back at 2014: It Was a Great Year!
(Los Angeles) -- For the team at Kevin/Ross, 2014 was a busy, productive and thankfully enjoyable year with many great accomplishments on behalf of our clients. Our successful endeavors this past year included: Welcoming Antelope Valley Hospital into our family of clients and assisting in the opening of the hospital’s Institute for Heart & Vascular [...]
Kevin/Ross Public Relations Earns Five Awards in International MarCom Awards Competition
(LOS ANGELES – December 1, 2014) – Kevin/Ross Public Relations has been honored with five awards in the international MarCom Awards competition, just announced. The agency was cited for excellence in multiple categories while competing against more than 6,500 entries from the United States and several foreign countries. Kevin/Ross earned a “Platinum” award, the highest [...]
With a Communication Plan, Physicians Can Become Patients’ Trusted Adviser in Times of Crisis
Kevin/Ross President Ross Goldberg was interviewed for this Part B article on building a communication plan. The article is geared toward physicians, but the advice is relevant across all sectors of business. Categories healthcare physicians communications public relations PR planning