In an era of healthcare reform and great uncertainty, patients are looking to their providers to supply answers and renew their confidence. Read what Kevin/Ross President Ross Goldberg has to say about how physicians and other providers can use candid communication and other common-sense approaches to help restore trust in America’s healthcare system. Read full [...]
Ross Goldberg, president of Kevin/Ross Public Relations, reflects on 37 years in healthcare in this Payers & Providers article.
As the healthcare industry has evolved, so too have the methods physicians use to attract patients and impact their community. Today physicians need to know how to position themselves in a population health management marketplace where strategic affiliations, the ability to differentiate and a value-driven (rather than volume-driven) philosophy creates customers for life. In this [...]
(WESTLAKE VILLAGE, Calif. – December 4, 2012) – Kevin/Ross Public Relations is a triple winner in the international MarCom Awards competition, just announced. Kevin/Ross earned two “Gold” awards – one in editorial writing and one in advertising – for work the agency performed on behalf of Huntington Memorial Hospital in Pasadena. The editorial spoke about [...]
(WESTLAKE VILLAGE, CA – October 17, 2012) – In this era of 24/7 news cycles and the continuing emergence of new outlets that influence public opinion, working with the media has never been more important to America’s businesses and their leadership. With that in mind, Kevin/Ross Public Relations has created a handy pocket guide filled [...]
