As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. In this Strategic Health Care Marketing, Kevin/Ross Public Relations President Ross Goldberg discusses six truths that must be acknowledged to get physicians on board with the need, power [...]
(LOS ANGELES – April 21, 2014) — Ross Goldberg and Carol Stevenson of Kevin/Ross Public Relations recently addressed advanced public relations students at the Annenberg School for Communication and Journalism at the University of Southern California. With more than 2,200 undergraduate and graduate students and dozens of research and public interest projects and programs, the [...]
Have you ever thought about the similarities between baseball and healthcare? Kevin/Ross President Ross Goldberg has. He shares his thoughts in this Payers & Providers article.
(LOS ANGELES, CA – January 27, 2014) In conjunction with its 15th anniversary celebration, Kevin/Ross Public Relations announced today a new suite of content marketing services designed to help organizations improve their online presence and intelligently leverage digital communications to support their brand and business goals. “Over the past 15 years America has witnessed a [...]
(LOS ANGELES – December 4, 2013) ─ Ross Goldberg, founder and president of Kevin/Ross Public Relations, asserted that there is no issue that should be of greater concern to healthcare leaders than restoring the public’s trust during a presentation to members of the California Association of Physician Groups (CAPG). Drawing from a long career in [...]