One thing of which we can be certain is that change in healthcare is more than on the horizon….it is here. And communicating change to external and internal stakeholders has never been more important. In this timely article, Kevin/Ross Public Relations President Ross Goldberg provides healthcare executives with nine secrets to make communicating change effective [...]
In an era of healthcare reform and great uncertainty, patients are looking to their providers to supply answers and renew their confidence. Read what Kevin/Ross President Ross Goldberg has to say about how physicians and other providers can use candid communication and other common-sense approaches to help restore trust in America’s healthcare system. Read full [...]
Ross Goldberg, president of Kevin/Ross Public Relations, reflects on 37 years in healthcare in this Payers & Providers article.
As the healthcare industry has evolved, so too have the methods physicians use to attract patients and impact their community. Today physicians need to know how to position themselves in a population health management marketplace where strategic affiliations, the ability to differentiate and a value-driven (rather than volume-driven) philosophy creates customers for life. In this [...]
(WESTLAKE VILLAGE, Calif. – December 4, 2012) – Kevin/Ross Public Relations is a triple winner in the international MarCom Awards competition, just announced. Kevin/Ross earned two “Gold” awards – one in editorial writing and one in advertising – for work the agency performed on behalf of Huntington Memorial Hospital in Pasadena. The editorial spoke about [...]
