Employing a strong PR program will keep your hospital well positioned during difficult economic times. The economy is dreadful. Revenues are down; meeting payroll is a challenge; vendors are circling like wildfire, clamoring to be paid. Among the wrenching decisions facing hospital executives is which programs are essential and which can be cut—or even scrapped [...]
(THOUSAND OAKS, CA – January 13, 2009) – Ross Goldberg, founder and president of Kevin/Ross Public Relations, was recently elected Chairman of the 2009 Board of Trustees of Los Robles Hospital & Medical Center. He succeeds Paul N. Finkel, M.D., who will remain on the Board for a second 3-year term. “We are extremely fortunate [...]
(WESTLAKE VILLAGE, CA – Nov. 10, 2008) — Kevin/Ross Public Relations is a double winner in the international MarCom Awards competition, just announced. This marks the fourth consecutive year that the Westlake Village-based agency has been honored by the prestigious Association of Marketing and Communications Professionals. Kevin/Ross earned a Platinum Award, the highest award given, [...]
