When Managed Healthcare Executive approached us for comment on an article about healthcare trends, we jumped at the chance to share our insight on the rise of patient consumerism and how it is changing the healthcare landscape. "Just like any other purchasing decision they make—from cars to clothing to hotel choices—consumers want to be [...]
The year is quickly drawing to a close, and at Kevin/Ross we are looking ahead and wondering what 2019 will bring. If we may, we’d like to make a few requests. We wish that in 2019: Civility returns to our public discourse. People stop confusing celebrity with hero. Those who have closed minds learn to also [...]
Kevin/Ross Public Relations has garnered two awards for writing excellence from the international MarCom Awards competition. The agency was cited for excellence while competing against more than 6,500 entries from the United States and several foreign countries. Honored with a prestigious Gold Award was an article entitled “Five Reasons Why Crisis Communications Fail” that appeared [...]
There is no shortage of PR advice floating around the internet. Some of these tips are guiding principles that most PR pros adhere to, while others are little more than the flavor of the month. When you cut through it all, there are fundamental truths that can dramatically shape a PR program ... or a career. The Kevin/Ross team recently [...]
KRPR President Ross Goldberg has been working in healthcare public relations and marketing for more than four decades. But when all is said and done, he still only knows what he knows (In fact, he is the author of a book entitled "I Only Know What I Know.") In a recent editorial published in Healthcare [...]
