KR President Talks “Brand Building” in Authority Magazine
Authority Magazinelaunched on Medium.com in 2018 with the goal of interviewing thought leaders across a wide spectrum of interests. To date,Authority Magazinehas conducted inspiring and empowering interviews with people who are leaders in their industries like executives from American Express, General Motors, Google, JetBlue and Pfizer as well as athletes such as Peyton Manning, Shaquille O’Neal and Cal Ripkin Jr., and many others.
Today, we can add KRPR President Ross Goldberg to that list. Ross was interviewed at length byAuthority Magazinefor his take on public relations and the importance of a solid brand strategy. In the article, “Five Things You Need to Build a Trusted and Beloved Brand,” Ross shares the wisdom he’s gained over his 40+ years in healthcare public relations and marketing communications.