Antelope Valley HospitalMichelle2019-04-11T17:48:19-07:00
Antelope Valley Hospital is a 420-bed district hospital located in the city of Lancaster in northern Los Angeles County. As the area’s only full-service hospital, AVH provides a full array of medical/surgical services and is the only Level II trauma center within a 50-mile radius. Despite having served the community for more than 60 years, there was a strong feeling from the board of directors that local residents were not aware of the breadth of services offered by AVH or its high-standing medical capabilities. Kevin/Ross was engaged to help address this challenge by reintroducing the hospital and its competencies to the community.
Launch eight-part direct mail campaign filled with factoids about the hospital’s attributes, programs and contributions to the health of the community.
Create a new advertising campaign highlighting the hospital’s three centers of excellence.
Overhaul the hospital’s website to reflect the new direction of the institution.
Develop a new bimonthly hospital publication directed toward diverse target audiences in the hospital’s primary and secondary service area.
Manage all of the hospital’s social media pages and digital communications.
Media coverage of the hospital and its programs are at an all-time high.
Community leaders are more engaged in advocating on behalf of the hospital.
Increased unique monthly visitors to the website.
Increased fans and community connections across social media platforms.
Eliminated lack-of-awareness concerns from the board.