Case Studies

Mid-Columbia Medical Center


Mid-Columbia Medical Center is a nationally recognized hospital offering a wide array of healthcare services that blend state-of-the-art technologies with compassionate and customized care to residents in Oregon’s Columbia River Gorge. As the first Planetree hospital in the nation, MCMC provides patients with personalized treatment plans uniquely crafted to each person’s intellectual, environmental and emotional concerns in addition to their physical needs.



OneLegacy is the largest organ, eye and tissue recovery organization in the world. The nonprofit organization serves more than 200 hospitals, 11 transplant centers and a diverse population of nearly 20 million in Southern California. Among its major events is the sponsoring of the Donate Life float in the Tournament of Roses Parade each January as part of a national effort to deliver the simple message that the kind and generous act of becoming a donor helps save and heal lives. Kevin/Ross was asked to help promote the float and its message both locally and nationally while also providing the more than 50 co-sponsoring organizations around the country tools and strategies they need to promote their participation within their local markets.



MedicareCompareUSA helps Medicare beneficiaries select a health plan that is accepted by their existing hospital and doctors, thus assuring continuity of care and preserving the trusted relationships many providers have built up over time with their patients. Not owned or managed by any Medicare insurance company, MedicareCompareUSA’s mission is to provide seniors the unbiased information they need while simplifying the enrollment process. Kevin/Ross was engaged to help MedicareCompareUSA enhance its brand, grow its name recognition and help position both its Medicare helpline and other consulting services as an indispensable part of a hospital’s or physician group’s proactive patient-communication and population-management strategy.



SCAN is a not-for-profit Medicare Advantage plan committed to keeping seniors healthy and independent. As anyone who’s ever shopped for health insurance knows, benefits and provider networks tend to be strikingly similar from health plan to health plan. SCAN needed to differentiate itself from its many competitors and wanted to highlight its roots as a community organization founded by seniors for seniors. With no in-house PR team, SCAN turned to Kevin/Ross to help build brand awareness; position the organization as a leader in geriatric healthcare; and provide strategic counsel and ongoing PR support for program launches, new market expansions and more.

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