Kevin/Ross Public Relations has been honored with three Gold Awards in the annual Healthcare Advertising Awards competition. Sponsored by Healthcare Marketing Report, this is the industry’s oldest and largest healthcare marketing communications awards with more than 4,400 entries from around the country judged this year for creative excellence.
The awards garnered by Kevin/Ross represent a broad array of creative work performed over the past year on behalf of three of the agency’s healthcare-related clients. Honored for excellence were:
A print advertising campaign created for Mid-Columbia Medical Center in The Dalles, Oregon.
The three-ad campaign began with an ad entitled “Redefining Healthcare in the Columbia River Gorge” that spoke to MCMC’s vast array of services and specialty clinics as well as its commitment to person-centered care.
It was followed by complementary ads for the hospital’s Orthopedic Institute and its Immediate Care Center, which opened in 2020 amidst the COVID-19 pandemic.
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A magazine ad entitled “Thank You America” created on behalf of OneLegacy, the nonprofit organ procurement organization serving seven counties in Southern California and a diverse population of nearly 20 million.
The ad spoke of the fact that over the past five years the waiting list for a lifesaving organ has decreased by 10%, but there is still much work to be done as more than 107,000 Americans are still waiting to receive the gift of life.
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A brochure for Totally Kids Rehabilitation Hospital describing the hospital’s Totally Infants Program which provides care for infants who are ready to transition from the NICU but not yet ready to go home.
The brochure, done in both English and Spanish, was the first piece of collateral in a fully rebranding effort for TK being conducted by Kevin/Ross.
Other brochures which followed include those for pediatric acute and subacute rehabilitation.
Kevin/Ross Public Relations is a full-service and award-winning agency that assists clients with a host of external and internal marketing communications challenges. Included in the areas they work are image management, branding, media relations, digital strategies, collateral material development, issues management, direct mail and employee communications. Follow us on Facebook at facebook.com/kevinrosspr.
