As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. In this Strategic Health Care Marketing, Kevin/Ross Public Relations President Ross Goldberg discusses six truths that must be acknowledged to get physicians on board with the need, power and effectiveness of a brand architecture. Read full article here (PDF).
It’s Time for Physicians to Own Their Brand
About the Author: Michelle Hokr
Michelle Hokr brings to Kevin/Ross more than two decades of experience in healthcare public relations and corporate communications. Her areas of expertise include employee communications, community relations, publication management and crisis communication.