Five Tips ACOs Can Use to Build a Memorable Brand
Kevin/Ross President Ross Goldberg explains why ACOs need to be more like Apple in this Executive Insight article.
Antelope Valley Hospital Joins Kevin/Ross Family of Clients
We are proud to announce the newest addition of Antelope Valley Hospital to our growing family of clients. Antelope Valley Hospital has been caring for the residents of northern Los Angeles County for nearly 60 years. The 420-bed district hospital, located in the city of Lancaster, is a Level II trauma center and provides a [...]
Kevin/Ross Public Relations Garners Two National Awards for Healthcare Infographics
(LOS ANGELES – May 12, 2014) — Kevin/Ross Public Relations has won two national awards of excellence for infographics it created on behalf of Loma Linda University Medical Center and Clear Vision Information Systems. The awards were presented by Healthcare Marketing Report, which sponsors the healthcare industry’s oldest, largest and most widely respected healthcare advertising [...]
It’s Time for Physicians to Own Their Brand
As sure as Disney, Apple, and Coca-Cola have brand identities, so too does every physician in practice today. The difference is that many physicians don’t know it. In this Strategic Health Care Marketing, Kevin/Ross Public Relations President Ross Goldberg discusses six truths that must be acknowledged to get physicians on board with the need, power [...]
Kevin/Ross Public Relations Executives Address Annenberg School of Communications at USC
(LOS ANGELES – April 21, 2014) — Ross Goldberg and Carol Stevenson of Kevin/Ross Public Relations recently addressed advanced public relations students at the Annenberg School for Communication and Journalism at the University of Southern California. With more than 2,200 undergraduate and graduate students and dozens of research and public interest projects and programs, the [...]